P&G Aircare

Client: Hudson & Sons
Date: 2016-09-03
Services: Printing Branding

Speaking to audiences in an overcrowded world

Mass-consumer goods are everywhere. Shoppers have gotten so desensitised by endless benefit claims and promotional messages. In a world where everyone is shouting for attention, how do you make the design of a product appealing and stands out from millions of other aesthetically pleasing products?

Balancing appeal and impact

Creating products that looks good, serves a commercial purpose and is able to catch a shopper’s attention amidst a sea of products is not easy. The eventual designs that goes into market goes through a series of user-centered approach — research, talking to stakeholders, prototyping, testing and conceptualizing in order to derive at a supposed solution.

APPLICATION SCREENS
EMPTY STATE
EMPTY STATE
LOADING
LOADING
EMPTY STATE
EMPTY STATE
FIND FRIENDS
FIND FRIENDS
HOW IT WORKS
CUSTOMER REVIEWS

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John Carpenter Financial Director at Fantasy Interactive